Over the years, I have observed that intranet managers often have a tendency to focus their efforts on the long term intranet strategy. As well as a long term strategy, it’s just as important to aim for some weekly goals.
Think of your intranet as a person that needs regular care and attention to flourish. One of your aims is to keep your users engaged so it’s vital that improvements are made on a continual basis. This doesn’t mean you have to give your intranet a regular overhaul, just making small improvements little and often is the way to go.
I recommend setting yourself small, achievable weekly goals. This way you can focus on a specific area of your intranet that could benefit from minor adjustments.
So, with this in mind, I thought I’d provide a few suggestions.
1. Site Statistics
By looking at your site statistics each week, you will be able to identify areas of your intranet site which aren’t being visited. One client found that their HR information page was not being viewed, so they focussed their efforts on raising awareness of the page content.
2. Promote an area of your site
By creating a promotional area of your homepage you can raise staff awareness of an element of your site on a weekly basis. By changing content every week, staff will be encouraged to view different areas of their intranet, as opposed to going to the areas they regularly visit.
3. Encourage social interaction
One of our customers wanted to increase readership of company news. Previously, stories could only be read, so by creating the facility to leave comments, they have enabled two way interaction with their staff.
However, your goals don’t have to be focussed on functionality or changing content. If you want to engage your users, raising awareness of their intranet is always a good place to start.
Do you have any goals that you have achieved you’d like to share? Leave your comments below.